Brand Identity — Zendesk Brandland

Brandland

design

Brand identity system

Our brand identity was created using a complex methodology that combines a unique value proposition, expert design thinking, and potato prints soaked in finger paint. It is the skin that holds our corporate body together.

Relationshapes

It all begins with a simple palette — a set of building blocks that make up our logomarks.

We call these blocks “Relationshapes,” because every Zendesk product is designed to help you work with customer relationships, in both good times and bad times. Each mark is made of two simple shapes, representing two people. They can do anything together: Talk, walk, fight, agree, annoy, support, love. Each relationship is as unique as each product.

Use the logo format that best fits the space and nature of your project. As a simple rule of thumb, if you're using the marks on a Zendesk property, you can drop the Zendesk name. If the marks are standing alone outside of Zendesk, always use the Zendesk version.

Zendesk brand mark

The Zendesk brand mark is made up of the same shapes and is responsible for the broader brand story. Made of two contrasting shapes, it is balanced, sharp, and bold. It represents our multi-product company.

core logo

This mark is ready to use on any external-facing properties.

wordmark

This mark can stand alone, as long as the core logo is somewhere else in the finished piece.

Solo ‘z’

This logo is only for special instances.

Get all the Zendesk brand and product logos here.

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Allow enough space on all sides.

Don't add drop shadows.

Make delicious cakes.

Don't oversize the logo.

Zendesk Support

Support is a beautifully simple system for tracking, prioritizing, and solving customer support tickets. The mark shapes lean in to support each other.

BRAND MARK

This mark can stand alone, as long as the company or product name is somewhere else in the finished piece.

VERTICAL

This mark is ready to use on any external-facing properties.

VERTICAL JR.

Only use this logo on Zendesk branded properties.

HORIZONTAL

Like the Vertical mark, this mark is ready to use on any external-facing properties.

HORIZONTAL JR.

Like the Vertical Jr. mark, only use this logo on Zendesk branded properties.

WORDMARK

Use this when there isn’t room for the shapes.

Zendesk Guide

Guide is a self-service destination featuring knowledge base articles, community forums, and a customer portal. The mark uses the triangles as directional arrows to suggest a route or path.

BRAND MARK

This mark can stand alone, as long as the company or product name is somewhere else in the finished piece.

VERTICAL

This mark is ready to use on any external-facing properties.

VERTICAL JR.

Only use this logo on Zendesk branded properties.

HORIZONTAL

Like the Vertical mark, this mark is ready to use on any external-facing properties.

HORIZONTAL JR.

Like the Vertical Jr. mark, only use this logo on Zendesk branded properties.

WORDMARK

Use this when there isn’t room for the shapes.

Zendesk Chat

Chat is live chat software that provides a fast and responsive way to connect with customers in the moment. The mark resembles two chat bubbles in conversation.

BRAND MARK

This mark can stand alone, as long as the company or product name is somewhere else in the finished piece.

VERTICAL

This mark is ready to use on any external-facing properties.

VERTICAL JR.

Only use this logo on Zendesk branded properties.

HORIZONTAL

Like the Vertical mark, this mark is ready to use on any external-facing properties.

HORIZONTAL JR.

Like the Vertical Jr. mark, only use this logo on Zendesk branded properties.

WORDMARK

Use this when there isn’t room for the shapes.

Zendesk Talk

Talk is call center software that allows for more personal and productive phone support conversations. Voice support is often the most emotional support channel, and that idea inspired this mark. With two mouths in conversation, agents can turn that frown upside down.

BRAND MARK

This mark can stand alone, as long as the company or product name is somewhere else in the finished piece.

VERTICAL

This mark is ready to use on any external-facing properties.

VERTICAL JR.

Only use this logo on Zendesk branded properties.

HORIZONTAL

Like the Vertical mark, this mark is ready to use on any external-facing properties.

HORIZONTAL JR.

Like the Vertical Jr. mark, only use this logo on Zendesk branded properties.

WORDMARK

Use this when there isn’t room for the shapes.

Zendesk Sell

Sell is sales force automation software to enhance productivity, processes, and pipeline visibility for sales teams. The mark represents salespeoples’ numbers going up and to the right.

BRAND MARK

This mark can stand alone, as long as the company or product name is somewhere else in the finished piece.

VERTICAL

This mark is ready to use on any external-facing properties.

VERTICAL JR.

Only use this logo on Zendesk branded properties.

HORIZONTAL

Like the Vertical mark, this mark is ready to use on any external-facing properties.

HORIZONTAL JR.

Like the Vertical Jr. mark, only use this logo on Zendesk branded properties.

WORDMARK

Use this when there isn’t room for the shapes.

Zendesk Explore

Explore provides analytics to help measure and understand the entire customer experience. The mark represents the flag of an intrepid pathfinder, planted at the top of a great mountain.

BRAND MARK

This mark can stand alone, as long as the company or product name is somewhere else in the finished piece.

VERTICAL

This mark is ready to use on any external-facing properties.

VERTICAL JR.

Only use this logo on Zendesk branded properties.

HORIZONTAL

Like the Vertical mark, this mark is ready to use on any external-facing properties.

HORIZONTAL JR.

Like the Vertical Jr. mark, only use this logo on Zendesk branded properties.

WORDMARK

Use this when there isn’t room for the shapes.

Zendesk Gather

Zendesk Gather provides a community forum for customers to connect and collaborate. The name “gather” symbolizes coming together for mutual benefit. The mark symbolizes the collection of ideas, like nesting dolls or bowls.

BRAND MARK

This mark can stand alone, as long as the company or product name is somewhere else in the finished piece.

VERTICAL

This mark is ready to use on any external-facing properties.

VERTICAL JR.

Only use this logo on Zendesk branded properties.

HORIZONTAL

Like the Vertical mark, this mark is ready to use on any external-facing properties.

HORIZONTAL JR.

Like the Vertical Jr. mark, only use this logo on Zendesk branded properties.

WORDMARK

Use this when there isn’t room for the shapes.

Zendesk Connect

Connect offers a holistic view of data and interactions from customers that support proactive communication. The design is inspired by old school video games. In motion, the shapes are always trying to fit together.

BRAND MARK

This mark can stand alone, as long as the company or product name is somewhere else in the finished piece.

VERTICAL

This mark is ready to use on any external-facing properties.

VERTICAL JR.

Only use this logo on Zendesk branded properties.

HORIZONTAL

Like the Vertical mark, this mark is ready to use on any external-facing properties.

HORIZONTAL JR.

Like the Vertical Jr. mark, only use this logo on Zendesk branded properties.

WORDMARK

Use this when there isn’t room for the shapes.

Zendesk Sunshine

Sunshine is an open, flexible, and powerful CRM platform to build the best customer experiences. Unlike the rest of our product logos, Sunshine is represented by a single shape. It powers our products and is at the core of everything we do.

BRAND MARK

This mark can stand alone, as long as the company or product name is somewhere else in the finished piece.

VERTICAL

This mark is ready to use on any external-facing properties.

VERTICAL JR.

Only use this logo on Zendesk branded properties.

HORIZONTAL

Like the Vertical mark, this mark is ready to use on any external-facing properties.

HORIZONTAL JR.

Like the Vertical Jr. mark, only use this logo on Zendesk branded properties.

WORDMARK

Use this when there isn’t room for the shapes.