Brand Identity — Zendesk Brandland

Brandland

design

Brand identity system

Our brand identity was created using a complex methodology that combines a unique value proposition, expert design thinking, and potato prints soaked in finger paint. It is the skin that holds our corporate body together.

The Zendesk brand mark

The Zendesk brand mark is made up of the same shapes and is responsible for the broader brand story. Made of two contrasting shapes, it is balanced, sharp, and bold. It represents our multi-product company.

Zendesk logo variations

core logo

This mark is ready to use on any external-facing properties.

wordmark

This mark can stand alone, as long as the core logo is somewhere else in the finished piece.

Solo ‘z’

This logo is only for special instances.

Get all the Zendesk brand and product logos here.

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Allow enough space on all sides.

Don't add drop shadows.

Make delicious cakes.

Don't oversize the logo.

Relationshapes

Every Zendesk product is designed to help you work with relationships, in both good and bad times. The marks of our products are designed to represent these relationships. Each mark is made of two simple shapes. They can do anything together: talk, walk, fight, agree, annoy, support, love.
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Each relationship is as unique as each product. Each product identity comes in six formats. Use the one that best fits the space and nature of your project. As a simple rule of thumb, if you're using the marks on a Zendesk property, you can drop the Zendesk name. If the marks are standing alone outside of Zendesk, always use the Zendesk version.

Zendesk Support

Support is a beautifully simple system for tracking, prioritizing, and solving customer support tickets. The mark shapes lean in to support each other. As the flagship Zendesk product, Support carries the original Zendesk green.

BRAND MARK

This mark can stand alone, as long as the company or product name is somewhere else in the finished piece.

VERTICAL

This mark is ready to use on any external-facing properties.

VERTICAL JR.

Only use this logo on Zendesk branded properties.

HORIZONTAL

Like the Vertical mark, this mark is ready to use on any external-facing properties.

HORIZONTAL JR.

Like the Vertical Jr. mark, only use this logo on Zendesk branded properties.

WORDMARK

Use this when there isn’t room for the shapes.

Zendesk Guide

Guide is a self-service destination featuring knowledge base articles, community forums, and a customer portal. The mark uses the triangles as directional arrows to suggest a route or path.

BRAND MARK

This mark can stand alone, as long as the company or product name is somewhere else in the finished piece.

VERTICAL

This mark is ready to use on any external-facing properties.

VERTICAL JR.

Only use this logo on Zendesk branded properties.

HORIZONTAL

Like the Vertical mark, this mark is ready to use on any external-facing properties.

HORIZONTAL JR.

Like the Vertical Jr. mark, only use this logo on Zendesk branded properties.

WORDMARK

Use this when there isn’t room for the shapes.

Zendesk Chat

Chat is live chat software that provides a fast and responsive way to connect with customers in the moment. The Chat mark is inspired by the legacy of the Zopim "Pac-Man" mark. It resembles two chat bubbles in conversation. The mark also retains the Zopim orange.

BRAND MARK

This mark can stand alone, as long as the company or product name is somewhere else in the finished piece.

VERTICAL

This mark is ready to use on any external-facing properties.

VERTICAL JR.

Only use this logo on Zendesk branded properties.

HORIZONTAL

Like the Vertical mark, this mark is ready to use on any external-facing properties.

HORIZONTAL JR.

Like the Vertical Jr. mark, only use this logo on Zendesk branded properties.

WORDMARK

Use this when there isn’t room for the shapes.

Zendesk Talk

Talk is call center software that allows for more personal and productive phone support conversations. Voice support is often the most emotional support channel, and that idea inspired this mark. With two mouths in conversation, agents can turn that frown upside down.

BRAND MARK

This mark can stand alone, as long as the company or product name is somewhere else in the finished piece.

VERTICAL

This mark is ready to use on any external-facing properties.

VERTICAL JR.

Only use this logo on Zendesk branded properties.

HORIZONTAL

Like the Vertical mark, this mark is ready to use on any external-facing properties.

HORIZONTAL JR.

Like the Vertical Jr. mark, only use this logo on Zendesk branded properties.

WORDMARK

Use this when there isn’t room for the shapes.

Zendesk Connect

Connect offers a holistic view of data and interactions from customers that support proactive communication. The design is inspired by old school video games. In motion, the shapes are always trying to fit together.

BRAND MARK

This mark can stand alone, as long as the company or product name is somewhere else in the finished piece.

VERTICAL

This mark is ready to use on any external-facing properties.

VERTICAL JR.

Only use this logo on Zendesk branded properties.

HORIZONTAL

Like the Vertical mark, this mark is ready to use on any external-facing properties.

HORIZONTAL JR.

Like the Vertical Jr. mark, only use this logo on Zendesk branded properties.

WORDMARK

Use this when there isn’t room for the shapes.

Zendesk Explore

Explore provides analytics to help measure and understand the entire customer experience. The mark represents the flag of an intrepid pathfinder, planted at the top of a great mountain. It retains the original BIME blue.

BRAND MARK

This mark can stand alone, as long as the company or product name is somewhere else in the finished piece.

VERTICAL

This mark is ready to use on any external-facing properties.

VERTICAL JR.

Only use this logo on Zendesk branded properties.

HORIZONTAL

Like the Vertical mark, this mark is ready to use on any external-facing properties.

HORIZONTAL JR.

Like the Vertical Jr. mark, only use this logo on Zendesk branded properties.

WORDMARK

Use this when there isn’t room for the shapes.

Zendesk Sell

Sell is sales force automation software to enhance productivity, processes and pipeline visibility for sales teams. This product is all about making money, so the mark is pointing up and to the right.

BRAND MARK

This mark can stand alone, as long as the company or product name is somewhere else in the finished piece.

VERTICAL

This mark is ready to use on any external-facing properties.

VERTICAL JR.

Only use this logo on Zendesk branded properties.

HORIZONTAL

Like the Vertical mark, this mark is ready to use on any external-facing properties.

HORIZONTAL JR.

Like the Vertical Jr. mark, only use this logo on Zendesk branded properties.

WORDMARK

Use this when there isn’t room for the shapes.

Zendesk Gather

Zendesk Gather provides a community forum for customers to connect and collaborate. The name “Gather” symbolizes coming together for mutual benefit.
The mark symbolizes the collection of ideas, like nesting dolls or bowls.

BRAND MARK

This mark can stand alone, as long as the company or product name is somewhere else in the finished piece.

VERTICAL

This mark is ready to use on any external-facing properties.

VERTICAL JR.

Only use this logo on Zendesk branded properties.

HORIZONTAL

Like the Vertical mark, this mark is ready to use on any external-facing properties.

HORIZONTAL JR.

Like the Vertical Jr. mark, only use this logo on Zendesk branded properties.

WORDMARK

Use this when there isn’t room for the shapes.