design
Color
Roses are red
Violets are blue
Follow these color rules
Or we’ll come find you.
Brand colors
Kale is our main brand color and should be used in whatever you create. Kale can be used with any other brand color to add dimension, depth, and contrast. Pale Kale is used in Kale’s place for large fills and backgrounds. Our palette of neutrals add warmth and also pair nicely with any secondary color.
Kale
#03363D
CMYK:93,62,58,53
RGB:0,54,61
PMS 546 C
PMS 546 U
Oat Milk
#ECE0CE
CMYK:93,62,58,53
RGB:236,224,206
PMS Warm Gray C
PMS Warm Gray U
Pale Kale
#17494D
CMYK:89,55,57,39
RGB:23,73,77
PMS 7477 C
PMS 3165 U
Karl
#F3F0EE
CMYK:3,4,4,0
RGB:243,240,238
PMS Cool Gray C
PMS Cool Gray U
Nessie
#BDD9D7
CMYK:25,4,14,0
RGB:189,217,215
PMS 566 C
PMS 566 U
Tofu
#F8F9F9
CMYK:2,2,2,0
RGB:248,249,249
White is often unspoken, but our equally important brand color. White adds clarity and humility and should be used in whatever you create. It’s used for text on Kale and large fills and backgrounds.
White
#FFFFFF
CMYK:0,0,0,0
RGB:255,255,255

Secondary palette
The secondary colors give vibrancy and variety to the brand. Only use a few at a time.
Baby Yoda
#E3F0D2
CMYK:11,0,21,0
RGB:227,240,210
PMS 7485 C
PMS 7485 U
Dorothy
#D6EEF1
CMYK:15,0,4,0
RGB:214,238,241
PMS 290 C
PMS 290 U
Ditto
#EAD7E9
CMYK:6,16,0,0
RGB:234,215,233
PMS 7443 C
PMS 7443 U
Olive Oyl
#F6C8BE
CMYK:2,24,19,0
RGB:246,200,190
PMS 7520 C
PMS 7520 U
Ernie
#FED6A8
CMYK:0,17,36,0
RGB:254,214,168
PMS 1345 C
PMS 1345 U
Bert
#F9E9B1
CMYK:3,5,36,0
RGB:249,233,177
PMS Yellow 0131 C
PMS Yellow 0131 U
Peppermint Patty
#00A656
CMYK:83,7,91,0
RGB:0,166,86
PMS 7739 C
PMS 361 U
Bubbles
#30AABC
CMYK:72,13,24,0
RGB:48,170,188
PMS 631 C
PMS 637 U
Daphne
#CE9FB7
CMYK:18,41,11,0
RGB:206,159,183
PMS Violet 0631 C
PMS 264 U
Wilma
#FF6224
CMYK:0,76,93,0
RGB:255,98,36
PMS Bright Red C
PMS Bright Red U
Hobbes
#F79A3E
CMYK:0,47,84,0
RGB:247,154,62
PMS 1375 C
PMS 130 U
Charlie
#EFC93D
CMYK:7,18,89,0
RGB:239,201,61
PMS 129 C
PMS 108 U
Yoda
#587052
CMYK:66,38,73,22
RGB:88,112,82
PMS 7743 C
PMS 7743 U
Popeye
#3D8DAE
CMYK:76,33,21,0
RGB:61,141,174
PMS 7697 C
PMS 7459 U
Jane Jetson
#7D3D54
CMYK:43,82,47,25
RGB:125,61,84
PMS 2622 C
PMS 2622 U
Clifford
#AF2C2C
CMYK:22,96,92,13
RGB:175,44,44
PMS 187 C
PMS 187 U
Scully
#BF5000
CMYK:18,79,100,8
RGB:191,80,0
PMS 718 C
PMS 1525 U
Luke
#C38F00
CMYK:24,43,100,3
RGB:195,143,0
PMS 125 C
PMS 1245 U
Coverage
We can’t tell you how much skin is appropriate to show at a funeral. But we can teach you this.

Use Pale Kale for large fills and backgrounds.

Only use white type on dark colors.

Don’t use Kale for large fills or backgrounds.

Don’t use colored type on dark backgrounds.

Stick with pale colors for large background fills.

Use tone on tone when selecting background colors behind photos.

Only use Kale type on colored backgrounds.

Avoid vibrant colors for large background fills.

Don’t pick jarring or contrasting colors when selecting background colors behind photos.

Don’t design anything without Kale.