design
Color
Roses are red
Violets are blue
Follow these color rules
Or we’ll come find you.
Zendesk colors
Below you’ll find all of our colors and hex codes including brand colors, product colors, and secondary colors.
Classic colors
Kale and Karl are our two main brand colors and should be used in whatever you create. Karl makes a great background color instead of white. Kale can be used almost always with other brand colors to add dimension, depth, and contrast.
Product colors
The seven product colors represent each of our seven products. They’re vibrant, confident, and complement the subtlety of the main brand and secondary colors. Start with these colors to create a palette.
Brand colors
Product colors
Karl
#F3F0EE
cmyk:3,4,4,0
rgb:243,240,238
PMS Cool Gray 1 C
PMS Cool Gray 1 U
Kale
#03363D
cmyk:93,62,58,53
rgb:0,54,61
PMS 546 C
PMS 546 U
Product colors
Product colors
The rest of the bunch
The secondary colors are more natural, real and humble to complement the vibrancy of the product colors above. They’re named after some of our favorite heroes, villains and imaginary friends.
Wallace
#f6f0f0
cmyk:246,240,240
rgb:2,4,3,0
Belle
#dd9da2
cmyk:221,157,162
rgb:11,44,25,0
Calvin
#b14f61
cmyk:26,81,79,97
rgb:158,65,83
Jane Jetson
#6d3c4b
cmyk:47,78,52,34
rgb:109,60,75
Grommit
#faefec
cmyk:250,239,236
rgb:1,5,4,0
Olive Oyl
#e7afa2
cmyk:1,23,20,0
rgb:249,204,189
Hobbes
#ba5e4a
cmyk:21,73,73,8
rgb:186,94,74
Royal Tenenbaums
#894739
cmyk:32,75,76,28
rgb:137,71,57
Artax
#fff4f1
cmyk:0,4,2,0
rgb:255,244,241
Ernie
#f9ccbd
cmyk:0,17,29,0
rgb:255,215,179
Oompa Loompa
#df8453
cmyk:10,57,74,0
rgb:223,132,83
Leia
#a56342
cmyk:27,65,79,14
rgb:167,99,66
Atreyu
#f9f5e5
cmyk:2,2,10,0
rgb:249,245,229
Bert
#fae292
cmyk:3,9,51,0
rgb:250,226,146
Goldilocks
#dbad4a
cmyk:15,31,83,0
rgb:219,173,74
Luke
#a28131
cmyk:34,44,99,11
rgb:162,129,49
Yeti
#f7f5ea
cmyk:2,2,7,0
rgb:247,245,234
Buddhi
#cbd0af
cmyk:21,11,35,0
rgb:203,208,175
Grinch
#909361
cmyk:45,32,72,7
rgb:144,147,97
Daria
#666e4f
cmyk:58,42,73,23
rgb:102,110,79
Ariel
#f1f7f6
cmyk:4,0,2,0
rgb:241,247,246
Nessie
#accfcb
cmyk:33,7,20,0
rgb:172,207,203
Yoda
#67877b
cmyk:62,34,52,8
rgb:103,135,123
Gandalf
#5c6c66
cmyk:65,45,55,19
rgb:92,108,102
Dorothy
#e9f1f4
cmyk:7,2,2,0
rgb:233,241,244
White Walker
#abccdc
cmyk:32,10,9,0
rgb:171,204,220
Popeye
#5a819b
cmyk:70,42,27,2
rgb:89,129,155
Bilbo
#475e6b
cmyk:75,59,44,21
rgb:71,94,107
Karl
#F3F0EE
cmyk:3,4,4,0
rgb:243,240,238
RoboCop
#b5b7ba
cmyk:29,23,22,0
rgb:181,183,186
Bugs
#6d6f72
cmyk:58,49,46,14
rgb:109,111,114
Wednesday
#4d4f51
cmyk:67,58,55,35
rgb:77,79,81
Coverage
We can’t tell you how much skin is appropriate to show at a funeral. But we can teach you this.
backgrounds, highlights
LARGE FILLS, HIGHLIGHTS
LARGE FILLS, HIGHLIGHTS
LARGE FILLS, HIGHLIGHTS
LARGE FILLS, HIGHLIGHTS