And if it’s really good, maybe you can use it as a bedtime story.
- Clearly identify what should be communicated. Don’t use extra words just to sound smarter. Know what you’re trying to say, and get to the point.
- Get a little creative. Think more about the context of what you’re saying and what will actually make people want to read it. Be honest, personable, and interesting.
- Remember the key parts of a story. We all learned it in middle school, but here’s a refresher: Cause and effect lead to features and/or benefits. This format will result in more engaging content.