We prefer white oak whenever possible.
RAL 9002 Grey White is our default.
RAL 7044 Silk Grey is our default.
Reeded glass or more temporary twinwall polycarbonate.
Exposed, polished concrete. We don’t mind a few cracks.
Futura Lena Autumn Leaf is a good reference.
For example: Kvadrat Divina Melange 2.
RAL 7016 Anthracite Grey is our default.
Lush green leaves and succulents. See Plants section below
Neutral white graphics in combination with natural materials are preferred. For contrast, use our Kale color (make sure to get those color values right—it’s a tricky one to match). Please refrain from using product colors in our spaces.
Try to avoid slapping our logos everywhere. A few neat, strategic placements will suffice—and help the logo stand out. Just make sure our name is visible to the audience and that it looks good on social media posts.
Use for larger items such as walls and stage backdrops.
Use for smaller structures such as lecterns for speakers or smaller trade show booth surfaces.
First, start off with a lot of natural light wherever possible. No one wants to sit in a dark cave all day.
With artificial light, use pockets of directional light here and there to create a cozy atmosphere. We really want all our light to be warm. Like the light of an old incandescent light bulb (and yes, for the environmentally conscious, it can be done with LEDs, too). 2000–3000 Kelvin, depending on application. And never go above that. Ever.
Warm light: Our faces light up at light color values between 2000–3000 Kelvin.
Cold light: blue fridge light is a no-go. We always keep things warm.
Pockets of light: Separate, cozy zones are better than everything lit brightly.
Speaking of disco: drop the fog machine and frantic spotlights.
Here are some plants we like:
The preferred smell is a woody cedarwood scent. For example, try this one from Muji [link]. They also sell a neat little diffuser light that fits into the overall event aesthetic [link]. If that one is not available, here are some pointers to help pick out a replacement:
Simple, great quality food
Seasonal ingredients
Unexpected choices
At peak hours, design food distribution for speed.
Use recyclable packaging. We keep things green.
Use white tablecloths, not black or funky colors.
Let the food and beverage staff wear our uniform aprons.
Never assume your audience knows all about your subject.
Don’t use weird catering company buffet-styling accessories. (Unless they are on brand, of course.)
Here’s how:
With a unique adjustable strap design and an accent pattern pocket, these aprons are perfect for staff who will be serving guests food or beverages.
A long cut denim jacket with a subtle Zendesk logo on the pocket. This jacket works well for greeters, registration staff, or staff at the booths.
This square cloth is made from real silk with a subtle typographical pattern. It can be worn as a scarf around the neck or as a pocket square in a suit jacket.
A more casual accessory item that can be worn by anyone, e.g.,, greeters or technical staff.
High-quality materials
Neutral colors like white, gray, and blue
Oversized logos
Cheap material
Shirts that don’t fit properly
Off-brand colors
Gray sweater, white core logo on pocket
Blue T-shirt, event logo applied on the chest and Zendesk core logo on the sleeve
White long sleeve T-shirt with white logo on the front and color event logo on the back
