Use the behavior of real-life counterparts to inform your animation.
Avoid animating in a generic way that doesn’t correspond to the individual objects. It’s pretty boring.
We love the anticipation, overlapped timing, arced motion curves, and very subtle use of overshoot. This is top shelf.
This example uses excessive overshoot and doesn't employ anticipation, overlapped timing, and arced motion paths. The underlying idea still comes through, but the execution is clunky.
Do not use the Zendesk wordmark as a video title. Be sure you have enough contrast when placing titles over footage.
Do not manipulate our animated logo lockups in any way (including: position, rotation, scale, timing, or opacity).
Place the lower third in a well-contrasting area. If the background of your scene is too light, change the color of the lower third to kale #03363D.
Do not place the lower third in a cluttered or low-contrasting area.