Get to the point, but don’t rush.
Use your B-roll to support the story.
Cut the fat.
Think about eye trace when cutting between shots. Be careful of sudden focal point shifts that might jar your viewer.
Allow shots to breathe so the viewer has time to take everything in.
Use music to your advantage. Cut on beat.
End on a strong call to action. Know what you want your viewers to do after they watch your video.
Don’t use shaky footage. Or stabilize your footage.
No sped-up footage.
No cross-dissolves between shots.
Jump cuts are fine.
“Um”s are okay. We like to let people talk when they are on a roll.