Software is not a natural movie star. It’s also not a cool pair of sneakers that you can just show off in slow motion. Of course we aim to make nice looking videos at Zendesk, but the main goal is to present technical, complex, and sometimes dry subject matter in a way that is both elegant and easy to understand.
When making videos for Zendesk, avoid relying on flashy techniques to dress up content that might seem boring. A great video doesn’t come from fast edits and cool music. Instead, carefully weave together solid writing, visual clarity, and thoughtful editing in a way that draws the viewer into the experience and delivers information with impact.
Even though we focus on clarity, this doesn’t mean that our videos have to feel sterile or minimal. Along with a clear message, we use humor, strong visuals, careful art direction, and refined animation to create work that is delightful to watch.