Use icons sparingly, and make sure they are from the Zendesk icon library.
Don’t use random icons you find on the internet.
Use only brand approved images and photos.
Seems obvious, but we’ll say it anyway: Avoid crappy images and stock photography.
Use bullet points to highlight what you’re talking about.
Don't write your entire presentation on a slide. And definitely don't read it word for word.
Think about the narrative. Have an introduction, body, and conclusion.
Focus on what you want your audience to walk away with.
Never assume your audience knows all about your subject.
Use Sharp Sans for titles and Proxima Nova for body copy.
Use visual contrast to prove your point, varying size, color, and weights.
Use sentence case for titles and headlines.
Stay away from other fonts—especially the silly ones.
Don’t use Sharp Sans for body copy. Seriously.