Brand design
The basics
The Zendesk brand was created by a team of beautiful people. We won’t say that’s why the brand’s so good, but it might have a little something to do with it. If you follow these rules, you can be beautiful, too.
Keep it beautifully simple.

The products we make and the industry we serve are technical and complex, so it’s essential that our work is simple and clear. The writing, visual style, design, videos—essentially everything we make—must work together to deliver a straightforward, meaningful message.
Brand attributes
We are humble yet confident, never pretentious or boastful. We work hard to make cool shit. Most of the time we do a pretty good job.
We strive to create experiences that are straightforward, with a beauty that is subtle and refined.
We use warmth and personality to make people feel welcome, and humor to make them feel comfortable when they’re in our world.
We don’t pretend to be anything we’re not.
brand messaging/tagline
Use this one sparingly. It explains our mission and point of view.
Champions of customer service
Company value prop
Be thoughtful with this one. Don’t fall into the trap of saying “the best” over and over again. Use this message in places where you want to connect the products to a bigger story about the company.
The best customer experiences are built with Zendesk.
Use this when describing our company to people in the tech industry – or your mom.
Zendesk is a customer service software company with support and sales products designed to improve customer relationships.
Corporate Boilerplate
Use this if you’re a lawyer or talking to the press.
Zendesk started the customer experience revolution in 2007 by enabling any business around the world to take their customer service online. Today, Zendesk is the champion of great service everywhere for everyone, and powers billions of conversations, connecting more than 100,000 logos with hundreds of millions of customers over telephony, chat, email, messaging, social channels, communities, review sites, and help centers. Zendesk products are built with love to be loved. The company was conceived in Copenhagen, Denmark, built and grown in California, taken public in New York City, and today employs more than 4,000 people across the world. Learn more at