Brand design
The basics
The Zendesk brand was created by a team of beautiful people. We won’t say that’s why the brand’s so good, but it might have a little something to do with it. If you follow these rules, you can be beautiful, too.
Philosophy
Keep it beautifully simple.

The products we make and the industry we serve are technical and complex, so it’s essential that our work is simple and clear. The writing, visual style, design, videos—essentially everything we make—must work together to deliver a straightforward, meaningful message.
Brand attributes
Humblident
We are humble yet confident, never pretentious or boastful. We work hard to make cool shit. Most of the time we do a pretty good job.
Distilled
We strive to create experiences that are straightforward, with a beauty that is subtle and refined.
Charming
We use warmth and personality to make people feel welcome, and humor to make them feel comfortable when they’re in our world.
Real
We don’t pretend to be anything we’re not.
Messaging
brand messaging/tagline
Use this one sparingly. It explains our mission and point of view.
Be the company your customers want you to be.
Company value prop
Use this message for advertising, events, and other places where you want to connect the products to a bigger story about the company.
The best customer experiences are built with Zendesk.
Corporate Boilerplate
Use this if you’re a lawyer or talking to the press.
Zendesk is a CRM company that builds support, sales, and customer engagement software designed to foster better customer relationships. From large enterprises to start-ups, we believe that powerful, innovative customer experience should be within reach for every company, no matter the size, industry or ambition.  Zendesk serves more than 150,000 customers across hundreds of industries in over 30 languages. Zendesk is headquartered in San Francisco, and operates 17 offices worldwide. Learn more at www.zendesk.com.
Company description
Use this when describing our company to people in the tech industry or your mom.
Zendesk is a CRM company with support, sales, and customer engagement products designed to improve customer relationships.