Brand design
The basics
The Zendesk brand was created by a team of beautiful people. We won’t say that’s why the brand’s so good, but it might have a little something to do with it. If you follow these rules, you can be beautiful, too.
Philosophy
Keep it beautifully simple.

The products we make and the industry we serve are technical and complex, so it’s essential that our work is simple and clear. The writing, visual style, design, videos—essentially everything we make—must work together to deliver a straightforward, meaningful message.
Brand attributes
Humblident
We are humble yet confident, never pretentious or boastful. We work hard to make cool shit. Most of the time we do a pretty good job.
Distilled
We strive to create experiences that are straightforward, with a beauty that is subtle and refined.
Charming
We use warmth and personality to make people feel welcome, and humor to make them feel comfortable when they’re in our world.
Real
We don’t pretend to be anything we’re not.
Messaging
Be the company your customers want you to be.
brand messaging/tagline
Use this one sparingly. It explains our mission as a brand.
We want companies to think about their customer experience. Do they make it easy to do the simple things, like reset a password or return a pair of pants? Do they communicate well and use technology to connect with their customers? This is what we try to do at Zendesk, and it’s what our software is built for.

But it also goes beyond the business. “Be the company your customers want you to be” means treating your customers—and your employees—like real people. It means supporting your community and acting responsibly. It means being a good corporate citizen, and being helpful, not harmful. Consumers are conscious of their impact on the world, and they understand the power of each purchase. They want to do business with companies that are honest, empathetic, and fair. And that is the kind of company we aim to be.
The best customer experiences are built with Zendesk.
Company value prop
Zendesk makes a customer service and engagement platform for businesses that want to give customers the best. Our products are designed to facilitate communication, reduce friction, and improve the relationship between companies and their customers. Innovative, forward-thinking companies embrace this philosophy, and they use Zendesk to create the best possible experience for their customers.
Sometimes people ask, "What is Zendesk?" This is the official answer:
Corporate messaging
The best customer experiences are built with Zendesk. Our customer service and engagement products are powerful and flexible, and scale to meet the needs of any business. Zendesk serves businesses across hundreds of industries, with more than 125,000 paid customer accounts offering service and support in over 30 languages. Zendesk is headquartered in San Francisco, and operates worldwide with 16 offices in North America, Europe, Asia, Australia, and South America.